Hello Bubble

BanBay Co.

Hello

Bubble

Business Pitch Deck

Bubbles that say Hello

to your taste buds !!

2023

Contents

Vision & Mission

About

Product

Intro

Problem

Statement

Our

Solution

Our Product

Portfolio

SWOT

Analysis

Competitive Landscape

Business Model Canvas

Target Market

Future Roadmap

Our Team

Contact Information

Appendix

Vision

To establish “Hello Bubble” as the premier purveyor of the finest & provide unparalleled ready-to-drink experience that brings joy and happiness to people's lives with our delicious and innovative flavors,.

Mission

To bring the joy to every corner of the nation through premium and authentic bubble tea,make your the experience unforgettable with a focus on constant innovation, convenience, and sustainability.

About Hello Bubble

Indulge in the premium bubble tea experience with Hello Bubble.

The on-the-go beverage brand that's on a mission to become the Starbucks of bubble tea, offering a perfect treat for your senses, luxurious feel and delicious taste of bubbles

anytime, anywhere!

What is it ?

Bubble tea is the playful, tapioca & popping pearls-topped taiwanese beverage that's taking the world by storm, with a refreshing & unique blend of tea, milk, sweetness , fruit crushes, and exotic toppings that'll make your taste buds dance!

Add on toppings

(Cream cheese, Jellies, bursty bubbles)

Fat Straw

Tea Brew

Anatomy of

Bubble Tea

Tea / Coffee brews

Fruit Mixture

Experience the joy

of bubbles in

every sip,

pop a bubble,

and smile.

Milk Base

Fresh Fruit & Crushes

Flavoured Popping Pearls

Tapioca Boba

THAI TEA & FRUIT TEA

Problem

Statement

Lack of availability of quality and affordable ready-to-drink bubble tea options in India & globally.

Overpriced and lackluster bubble tea offerings in existing cafes and tea shops.

Limited options where customers have to visit cafes to experience bubble tea.

Authentic & Refreshing taste of bubble tea missing in existing options.

Offering a convenient ready-to-go option.

Providing a premium and affordable bubble tea experience to customers.

Using high-quality ingredients for an authentic and flavorful taste.

Revolutionizing the bubble tea scene in India and making it accessible to everyone.

So why settle for less?

Say hello to Hello Bubble today!

The Utopia

Our Products

The lovely drink variants we have ready for you.

Category: : x1

Coffee Base

Category : x2

Exotic/Healthy variants

Category : x3

Fruit Teas

Category : x4

Carbonated

Flavours

Category : x5

Tea Base

SWOT

Analysis

Strength

First Mover Advantage.

Enduring & Demanding Product.

Opportunity

Distinguishable

brand identity.

Weakness

Threat

Competition from Incumbent players from soft drink variants.

Major Dependence on Single product variants

( variants of different Beverages ).

Competitive Analysis

The people we want to sip our refereshing drink on.

Go-to-Drink

Authentic Bubble Tea

Low

* Regular non - bubble Tea Beverages (Sprite, Fanta, Coke, etc)

Street 8 & Three Mangoes

Skoosh - DIY Kit.

Bub-Lee

Elixir

Convenience

High

Convenience

Low

HoReCa

Boba King

Currently the market is untapped and there are no players who are offering premium bubble tea in Ready-to-drink format.

** The Tea Planet

** Zawaa Foods

Boba Tree

We are here to fill this gap in the market and revolutionize the bubble tea industry in India !!

** Supplier of by-products & essentials

Hello Bubble

Authentic Bubble Tea

High

Business Model

Target Market

The people we want to sip our refereshing drink on.

Teenagers

Young Adults

..... & Anyone,

actually!

Size of the Market

$ 1.5 Billion

Total Available

Market (TAM)

$ 690 M

Serviceable Obtainable

Market (SOM)

$ 990 M

Serviceable Available

Market (SAM)

Market size of soft drink industry in India from 2019 to 2024.

** The calcualtion is based on latest market reports and calculated using Top-Down & Value Based approach for the estimate.

Future Roadmap

Launch our

first go-to-drink brand.

2023

One- Stop Supplier for all bubble tea essentials.

2024

Strategic Expansion- into experience outlets - Premium Cafe's.

2025

" Go Global "

2026

Phase 1

Launch with Ready-to-drink brand

"Bubble Burst"

Our first step is to launch our ready-to-drink brand, which will be available across Pan India. We will focus on building brand awareness and creating a loyal customer base through strategic marketing campaigns and partnerships with retailers.

Phase 2

One-stop supplier of bubble tea essentials

"Bubble Basics"

We aim to be the top supplier of bubble tea essentials primarily in India and expand to strategic markets by producing high-quality products at reasonable prices in-house.

Phase 3

Build an experience outlet

"Bubble Oasis"

Our goal is to create a space that is welcoming and comfortable, with unique and exciting flavors that are exclusive to our café where customers can enjoy an exceptional bubble tea experience and cherish the moment with their loved ones!

Phase 4

Go Global

"Bubble Expedition"

Once we establish ourselves as a leader in the Indian market, we plan to expand our brand globally. Our focus will be on retail distribution of our drink and expanding in terms of cafes and raw material suppliers.

Rohit Gajaraj

Founders Message

Hey there, I'm Rohit Gajaraj - a self-proclaimed bubble tea fanatic, foodie, and travel addict. I spent years abroad studying and working as an product manager, but it wasn't until I returned to India that I realized what was missing in my life - a good, authentic bubble tea.

I scoured every nook and cranny of the country to find the perfect cup, but all I found were overpriced, lackluster options that left me feeling disappointed and deflated. That's when I knew what I had to do - create my own bubble tea brand that would revolutionize the market and bring a taste of luxury to every cup.

And thus, Hello Bubble was born! Now, I'm on a mission to make sure that every Indian can experience the joy and satisfaction of a delicious, affordable, and hygienic bubble tea.

So let's raise a glass - or a cup - to Hello Bubble, and say goodbye to bland beverages forever!

+91-8892298119

https://www.linkedin.com/in/rohit-gajaraj/

gajaraj.rohit@gmail.com

Keep in touch!

Don't be a stranger, we promise our tea won't bite. Keep in touch and let's brew something amazing together!

Appendix

SWOT

In-depth Analysis

Consumption of packed beverages worldwide in 2021, by beverage type (in billion liters)

Market size of soft drink industry in India from 2019 to 2024, by type (in billion Indian rupees)

Size of carbonated & juices, nectar, and still drink market in India from 2019 to 2024 (in billion Indian rupees)

carbonated soft drink market in India

juices, nectar, and still drink market in India

Market value of non-alcoholic beverages in India in financial year 2020, with an estimate for 2027, by type (in billion INR)

Non - alcoholic beverages projection

Distribution of JNSD in India by brand from 2019 to 2024

Distribution of carbonated soft drinks in India by brand from 2019 to 2024

Mirinda

Pepsi

7 Up

Coca Cola

Fanta

Others

Limca

Mountain Dew

13%

Sprite

20%

Thumbs up

16%

Tropicana

Others

28%

Maaza

22%

Frooti

12%

Real

14%

Slice

15%

Ranking of the total consumer spending on food & non-alcoholic beverages in Asia by country 2020 (in million U.S. dollars)

Market value of non-alcoholic beverages in India in FY2020, with an estimate for 2027, by type (in billion INR)

690.151,57 Million USD in 2020

Market & Competitor Study

Product - MVPs In-House

By-Products Suppliers Scouting

"Once upon a time, a bubble tea lover returned to India after spending time abroad. He had developed a deep love for the refreshing drink and was determined to find a delicious bubble tea in India. He went on a quest to find the perfect bubble tea and searched high and low, visiting countless cafes and tea shops, but he was always left disappointed. The few bubble tea options that were available were either overpriced or lacking in authenticity, taste, and quality. "

Birth of our product

He knew that he wasn't the only one facing this struggle and interacted with few folks facing the same issue and wanted to do something about it. That's when he decided to start his own bubble tea brand - one that would provide a premium, ready-to-go bubble tea experience that was both affordable and packed with flavor.

He knew that it was time for India to join the bubble tea revolution, and he was determined to make it happen.

Say goodbye to overpriced and low-quality bubble tea!

Hello Bubble is the brand that's going to take the Indian market by storm, with our commitment to providing a delicious, convenient, and hygienic bubble tea experience for everyone. We use only the highest quality ingredients, and our ready-to-go option is perfect for busy professionals, students, and anyone who needs a quick and tasty pick-me-up.

Birth of our product

Hello Bubble is on a mission to revolutionize the bubble tea scene in India and bring a taste of luxury to every cup. Hello Bubble aims to become the Starbucks of bubble tea in India & globally, offering a refreshing and fun-filled drink that everyone can enjoy.

So why settle for less? Say hello to Hello Bubble today!